So, ok, I sat down to write this about us page and thought ‘keep it in line with everyone else—blend in’
But that’s not us. That’s NOT Universal Gold.
So, I’m Steve, (on the right) and that’s my wife Steph (the attractive one on the left). Together we own and run Universal Gold. It all started when I was in year one of my LL.B. *cue dreamy fade back music* Steph wanted new wedding rings, the ones we had were old and tired after a decade of life and 3 children. I found a local jeweller and bought some scrap gold from a well-known auction site. I took the gold along and we had some new rings made.
However, the jeweller didn’t use all the gold; in fact, we were left with some sellable things. A few bits and a ring. I thought “I wonder if I can sell these to offset the cost of the rings we just made?” Turns out I did. That’s where the story nearly ends.
But like every great story there is a twist…. Steph suggested that we buy a bit more, sell it and see. So I did. Well I bought more, it didn’t sell though. What I realised was that we were a small, almost planktonic shop in an ocean of bigger sellers- we didn’t stand a chance!
We decided we needed a change and a direction. Thankfully, one was given to me from my degree. I was asked to do a presentation on sustainability. Everyone picked the common themes and I got to thinking- “I wonder if gold mining is sustainable”. It’s not.
This gave us a wonderful insight into the world of jewellery. We saw that there is a gap, that there is a need in the market for jewellery. We saw that there are overpriced, cut priced, slashed price and luxury priced jewellery being thrown at customers every day. We therefore created an ethical jewellers-offering fairly priced jewellery that will have a limited impact on the environment.
Then, mid 2012 we discovered a person who shaped a lot of the ideals and notions that makes Universal Gold what it is. Anarawd Williams was born in Gilfach Goch, (English: Red Nook), a small former coal mining village in the Borough of Rhondda Cynon Taff, South Wales. He fought in and survived the Great War. On return he found a passion in metal smith work in his home. A small time goldsmith and silversmith, Anarawd loved the idea of creating small and beautiful designs. He didn’t sell them for a huge commercial profit, nor did he open a shop. Anarawd created a system of ‘masnachu moesegol’ (English: Ethical trading). Anarawd did repairs and basic fixes on the people’s jewellery, made his wares from recycled gold, sold them on a small scale and did so at a fair price. We loved this idea. This is what we wanted Universal Gold to be. We wanted to create a business that cared for the environment, the consumer, the supplier and the small place in the world we occupied. We could not name our business ‘ethical trading’ as it’s such a general term. We wanted to specialise in gold while offering a sensible amount of silver. Thus, we wanted to be universally ethical in the supply of gold. Eureka! Universal Gold was born into a world where she might, just might, make a difference.
All of this means that every time you buy from Universal Gold, you are buying from a family run company that does care about the world we all live in.